• The business value of content and content strategy

    With apologies to Peter Drucker… or…  “Dammit, Jim, can’t you just leave “well enough” alone?” I recently wrote a piece (of work) in response to an argument against content strategy. Although I enjoyed ripping it up and tearing it apart, and received a number of virtual high-fives for doing so, it’s worth noting that merely disproving an argument against something doesn’t

  • Content Strategy and the Paradigm Shift

    During my ongoing quest to help (big M) Marketing and (big S) Sales organizations find better ways to succeed through more strategic approaches to engagement with prospects and customers, I have become a practitioner of, and an evangelist for Content Strategy. I have helped a number of organizations to understand and realize the value of Content Strategy based marketing initiatives.