During my ongoing quest to help (big M) Marketing and (big S) Sales organizations find better ways to succeed through more strategic approaches to engagement with prospects and customers, I have become a practitioner of, and an evangelist for Content Strategy. I have helped a number of organizations to understand and realize the value of…
Author Archives: Jim Woolfrey
With apologies to Peter Drucker… or… ”Dammit, Jim, can’t you just leave “well enough” alone?” I recently wrote a piece (of work) in response to an argument against content strategy. Although I enjoyed ripping it up and tearing it apart, and received a number of virtual high-fives for doing so, it’s worth noting that merely disproving…
A colleague sent me a link to a post by Gerry McGovern entitled “Is there such a thing as content strategy?” I made the mistake of clicking-through and reading it late last night before going to bed. At first I took it lightheartedly, thinking, “That’s an interesting perspective… although I don’t think I agree with…
